Privacy Notice

Last updated: November 9, 2026

This notice explains how The SideLyer Company ("SideLyer", "we", "us") collects and uses personal data about business contacts, including people we contact in connection with trade events such as MEDICA 2026, and visitors to sidelyer.com.

Who we are

The SideLyer Company
1509 E. Colonial Dr, Ste 300
Orlando, FL 32803, USA

Privacy contact: bryan.allinson@sidelyer.com

What data we hold about business contacts

We hold only business contact details: your name, job title, employer, business email address, business phone number, country, and a professional profile link where available. We also keep a record of our emails to you and your replies.

Where we got your data

We obtain business contact details from:

  1. Trade event directories, such as the MEDICA 2026 Fair Match service.
  2. ZoomInfo, a business contact database.
  3. Apollo.io, a business contact provider.
  4. Public sources such as your organization's website.
  5. You directly, for example when you visit our stand, contact us, or exchange business cards.

Why we use it and our legal basis

We use your business contact details to introduce SideLyer, a motorized patient repositioning system, to organizations whose work relates to patient care, medical equipment, or distribution, and to arrange meetings at trade events.

Where the EU or UK General Data Protection Regulation applies, we rely on our legitimate interest in business-to-business outreach about products relevant to your role (Article 6(1)(f)). Where local law requires your prior consent for marketing email, we do not email you without it.

Who we share it with

We do not sell your data. We use service providers to store and send business email, including Apollo.io, which act on our instructions. Your data is processed in the United States, where SideLyer is based.

How long we keep it

We keep business contact details for as long as they are relevant to a potential business relationship, and no longer than 24 months after our last contact with you unless we have an ongoing relationship. If you ask us to stop contacting you, we keep only the minimum needed to make sure we do not contact you again.

Your rights

You can ask us at any time to:

  1. Stop contacting you. Reply "no thanks" to any email from us, or email bryan.allinson@sidelyer.com. We act on these requests within 10 business days.
  2. Tell you what data we hold about you and where we got it.
  3. Correct or delete your data.
  4. Restrict or object to our use of your data.

If you are in the EU or UK, you can also complain to your local data protection authority.

Our website

sidelyer.com uses analytics and advertising tools, including Google Analytics, Google Tag Manager, Meta Pixel, LiveIntent, and Apollo.io's website tracker, to understand how visitors use the site and to measure our marketing. These tools may set cookies and collect information such as your IP address, browser, and pages visited.

Changes to this notice

We may update this notice. The date at the top shows when it last changed.